A landing page is a standalone, dedicated web page designed with a single, focused objective known as a Call to Action (CTA). Unlike a standard website homepage that encourages exploration, a landing page exists strictly to convert traffic from marketing campaigns into leads or customers. The Core Difference: Homepage vs. Landing Page
Think of a homepage as a corporate lobby and a landing page as a private meeting room where a single decision is made. What Is a Landing Page? Landing Pages Explained | Unbounce
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