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Headline Style: The Art, Science, and Grammar of First Impressions

Headline style—also widely known as title case—is the grammatical standard used to format headings, titles, and subheadings across newspapers, digital media, and academic journals. Unlike sentence case, which mirrors standard punctuation rules, headline style uses selective capitalization to make text visually pop and separate it from body copy.

Mastering this formatting style requires balancing linguistic rules with the specific nuances of your publication’s designated style guide. The Fundamental Rules of Capitalization

While major style guides disagree on minor formatting points, they almost universally agree on core parts of speech. When formatting text in headline style, use these foundational principles as your baseline: Headline Capitalization: Title Case Tool

Capitalize the first word in the title. Capitalize the last word in the title. Capitalize the important words in the title. Headline Capitalization Capitalization in Titles: Rules and Examples – Grammarly